As a proud partner of Global Goals Week 2022, we’re working with a community of 160+ organisations to make the world a fairer, better place for all by 2030.
We’re carrying the #ProjectEveryone campaign across our sites throughout the week, harnessing the power of out-of-home (OOH) to communicate the urgent need for action to our audiences.
Project Everyone is a not-for-profit promoting the UN’s 17 Sustainable Development Goals (SDG), set up by film writer, director and SDG advocate Richard Curtis. Its mission is to ensure that everyone on the planet knows what the Global Goals are, so that they stand the greatest chance of being achieved.
These 17 SDGs provide a shared blueprint for peace and prosperity for people and the planet, now and into the future.
The Sustainable Development Goals are a great start to tackling the most important challenges faced globally today, and have been universally promised to be delivered by all 193 member states of the UN by 2030.
But with next year marking the halfway point to achieving the Global Goals, a lot of work is still needed in order to make them a reality. That’s why this campaign is so important, to act as a strong visual reminder that we need to drive meaningful action to deliver these goals on schedule – and we are more than happy to use our audience reach to spread this message.
The outdoor campaign we’re carrying shows the 17 Goals, which world leaders promised to achieve by 2030, represented as giant sticky notes that lift from iconic locations around the world – eventually converging at the United Nations Secretariat itself as a powerful reminder of what still needs to happen.
This creative ties in to a new short film that was premiered to world leaders at the UN General Assembly this week as part of the annual SDG Moment, which is held at the beginning of Global Goals week and serves to place a spotlight on the Sustainable Development Goals.
Directed and produced by nineteentwenty, the new film features the song ‘Blowin’ in the Wind’ – made famous by Bob Dylan and sung by up-and-coming artist Cloves – to underline the key message that the answers are not ‘blowing in the wind’, they are set out in the Global Goals and leaders at the UN General Assembly are the ones who can make them happen.