OPEN Media are proud to announce our new digital, large format network, OPEN Connect. Comprising of 16 screens within 9 key UK cities, and with anticipated growth of the network, brands have the opportunity to currently reach an audience of almost 5 million individuals every fortnight.
OPEN Connect is a series of well-considered, desirable locations with an impressive reach up and down the country. Campaigns can now get to parts of the UK that they have previously not been able to, with an impressive 46% of the network reaching an incremental audience.
Not only will campaigns be reaching new locations, but brands have the opportunity to be on the front foot of technology and display eye-catching, cutting-edge with the networks 3D capabilities and the option of flexible booking; by hour, by day or by location.
The network also boasts full accountability and transparency for your campaign booking, partnering with UniLed, who provide the digital out-of-home industry with a range of market leading products and services that maximise the performance of DOOH and instils trust and confidence in the sector.
UniLED’s solutions streamline the creative delivery process for digital-out-of-home campaigns and provide full transparency and accountability for brands, through third-party verification of DOOH
We are extremely excited to bring our new network, OPEN Connect to the out of home market. OPEN Connect’s goals and objectives are to bring incremental audiences and brands together.
The key benefits of buying this premium out of home network are; full transparency and accountability reporting, carbon emission reporting, flexible buying based on time, day, and location, and also full motion capabilities.
The majority of the network is comprised of premium, city centre retail sites, targeting a wide range of potential consumers including; shoppers, nighttime revellers, workers, families, and those travelling by public transport. Whilst our roadside locations are placed on key routes in and around city centres, our retail locations are proudly at the epicentre of booming cities and towns, filled with receptive audiences.
Looking further into what audiences are the strongest within the network, our research has found that the most prominent audiences within the network are those of younger individuals, reaching over 1 million 18-34 year olds per fortnight, namely people that fall into the Gen Z and Millennial categories, who are two sets of extremely receptive consumers.
Another notable audience is that of those who fall into the ACORN group City Sophisticates. These are young, well educated and prosperous people living in major towns and cities. They aren’t called the internet generation for nothing, as they are early adopters of technology, have a cosmopolitan outlook on life and enjoy their technologically advanced, urban lifestyle. Behaviours include eating out, going to the theatre & cinema and making the most of the culture and nightlife where they live.