This month OPEN Media have launched a digital OOH and social media campaign to contribute awareness around the safety of women.
The campaign features anonymous suggestions from women about what men could be doing to make them feel safer when out and about – whether on the streets, on public transport or in enclosed spaces.
What Men Can Do has been designed to prompt men to examine their behaviour around women, and to join the wider discussion happening in the UK which has been sparked by the tragic murder of Sarah Everard.
Women are encouraged to join to the campaign on twitter by contributing their own suggestions of ways men can improve their behaviour. The quotes will be shown anonymously on OPEN Media’s nationwide digital OOH portfolio.
What Men Can Do follows a prolific International Women’s Day campaign which was designed to celebrate inspirational women across the UK. The company are committed to championing women, which is reflected in their majority female team, and addressing the issue of women’s safety by using their huge digital platform was a natural choice.