Throughout November, the Movember Foundation utilised the entirety of our digital portfolio to promote their important annual campaign reinforcing their message that aims to reduce the number of preventable male deaths across the UK. Movember is the leading global organisation committed to changing the face of men’s health. The Movember Campaign aims to raise awareness of the lesser spoken health issues facing men, to attempt to reduce the number of men dying prematurely by 25% by 2030. This is OPEN’s second year of partnership with the foundation.
The Movember campaign as seen on : Hotel Football, Barratt House, Central Station and The Moor.
By utilising a selection of our sites, including some of our stadium portfolio that were hosting football fixtures on that day, The Movember foundation were able to spread this message to their targeted audience as well as many more across city centres.
As a male specific campaign, our DOOH sites worked well to target this demographic due to their carefully chosen proximity to football stadiums. Over the course of the month, the campaign was able to reach supporters at a Premier league football match at Old Trafford, as well as an England Euro 2020 qualifier game at Wembley.
Movember’s ‘Whatever you grow, will save a bro’ campaign displayed on our Boxpark Wembley site, dominating the arterial route to the stadium before the England v Montenegro match.
