More than just a brand on a screen!
Our impact on the planet is something we take very seriously and continue to look at ways in which we can improve.
We pledge to prioritise our journey to carbon neutrality through decarbonising and offsetting; constantly measuring our impact within ourselves and supply chain, forecasting ahead and reviewing/improving our methods.
Whilst we know that offsetting isn’t the be-all and end-all of sustainability and decarbonising, it’s a good way to begin carbon accounting and counteracting environmental impact and usage of natural capital. Ecologi is a Verified Carbon Standard organisation working with Trees for the Future and Eden Reforestation Projects, supporting projects ranging from reforestation to funding carbon reduction opportunities such as solar and wind power farms, conservation and composting.
In OPEN’s first month with Ecologi we have signed up for the Climate Positive Workforce package, offsetting the OPEN team’s emissions – leading to 11.63 tonnes of carbon reduction and adding 165 trees to our Ecologi Forest.
Track our progress on our dedicated offsetting page here: ecologi.com/openmedia
We donated 10% of our total screen space to charity campaigns last year, totalling £638,000 in media value.
OPEN and Proud 2021.
OPEN celebrate International Women's Day 2021.
OPEN partner with the Anthony Walker Foundation to celebrate Black History Month 2021.
Case Study - Tyred
Corporate Social Responsibility
For the last 2 years, our Corporate Social Responsibility campaigns have been a huge part of our overall strategy. Designed and organised completely in-house by our marketing team, we’ve partnered with various charities up and down the country, to promote their messages across our digital portfolio at important times of the year for them.
The main reason we do this is to use our platform for good. Operating within the heart of communities all over the country, we definitely feel a sense of responsibility to give something back. The easiest and most effective way for us to do this is to use our sites to raise awareness for important causes and amplify the voices of of those facing adversity.
Our campaigns all follow a uniform approach – we approach a wide-range of people across various industries – starting obviously in out-of-home, but then reaching out to include professional sports stars, TV personalities, singers, actors as well as leaders from more traditional industries. These participants are asked to provide an inspirational quote to be featured along with a photo of them across our entire digital portfolio.
This year, we have plans in place for 3 major campaigns – International Women’s Day, Pride & Black History Month. The first of these, International Women’s Day, is already taking shape and we’ve recently announced that we’ll be partnering with breast cancer awareness charity, CoppaFeel!
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