Sonic OOH

Sound is one of the most powerful tools in advertising – it can evoke emotion and transform how audiences may perceive a brand. For brands this strategically means greater impact, stronger associations, and longer-lasting impressions.

 

Sound is the second most impactful and widely used sense in marketing as  it creates an element of surprise, it effectively grabs attention thus increases brand recall. Overall, sound can create an atmosphere and trigger your imagination leading to higher engagement levels.

 

Introducing sound adds another element to OOH as studies show from JC Decaux that people remember 65% of visual and auditory messages when presented together, compared to just 10% of information received through sight alone.