B Corp.
Open Media is driven by our strategy – People, Place, Planet. We treat our staff and clients well, continue to build a premium network of DOoH sites, and have been on a mission to improve our impact on the Planet over the last three years. This aligns with the B Corp framework- a rigorous assessment of business practices, regulations and standards, where only the high-scoring companies certify.
24%
Campaign energy reduction via Power Down initiative
48%
Score increase in just three years
10,197
Trees funded via Ecologi
Our B Corp journey started in 2021, when we first learned about the movement and saw how much it aligned with our People policies and team culture. A small team of three people spent eight months completing the B Impact Assessment: a deep dive into our company practices and mission, compared with those of some of the most ethical for-profit businesses in the world.
Following a further seven months of verification and interviews, we certified with 84.2 points in November 2022. The minimum score to certify is 80 points, with the average company averaging 50.9. The standards cover five key pillars of ethical business practice: workers, governance, community, environment and customers.
In 2026, we announced our recertification, with a whopping 48% increase in score to 124.6 points. This demonstrates a huge improvement across the board, notably with our top-scoring pillar shifting from workers to community- with 26.4 points coming from our Designed to Give model. This increase in score is a testament to the hard work across all business operations to reduce our environmental impact, and increase our charitable output. Hours of work were invested in improving internal policies and processes, development projects are being launched, and a major focus has been placed on reporting.
Moving forward
Every B Corp Month since certifying, we have held an educational event; first, documenting our own journey, then collaborating with fellow B Corp Electric Glue to host panels showcasing the power and impact of B Corps within the media landscape, including guests from The Guardian, Ad Net Zero, giffgaff and more. Our Operations Director, Loz, co-chairs the Liverpool B Local group, fostering a local community hub for aspiring and certified B Corps of all industries. Our Impact Manager, Helena, has shared our journey on a number of panels and webinars, even providing 1:1 support to clients and partners along the way. Over the next three years, we plan to continue to increase our powerful impact and continue to work with our supply chain to minimise the environmental footprint of digital out-of-home.