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Movies connect us and captivate audiences around the world.
10 sites in 9 UK cities, strategically located in close proximity to cinemas nationwide, with full motion and sound capability.

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Screenshot 2026-08-11 at 15.42.52

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TheDramaBrighton-5_1

A curated selection of premium large format DOOH targeted at movie goers.

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TheDramaBrighton-5_1 (1)

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Longlegs Wandsworth

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Disney Pixar Toy Story 5 BPW

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IMG_5876

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Dune 2 Trafford Portrait

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Creed_Open Media_Hull__March 23 (1 of 2)

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IMG_0858

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GOAT BPW

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500 Miles Belfast

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28 Years Later Pt 2 Drake Circus 4

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Blackbear_The_Monkey_Wandsworth

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Jurassic World Rebirth Trafford Landscape

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This is a golden opportunity for film clients to showcase their releases before they hit the big screen.
Ready to find out more? 
Download The Popcorn pack or contact: 
<a href="mailto:marketing@openmedia.uk.com">marketing@openmedia.uk.com</a>

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Chief Executive Officer

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Meet Lauren

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Fiona

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Account Director (BOXPARK)

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OPEN Insights

Industry Insights

The FIFA World Cup is the most popular sporting event in the world, with an estimated 5 million people tuning in globally to watch every four years. This years’ opening drew a global viewership  figure of 1.2 billion, completely dwarfing that of other popular sports events such as the Superbowl. The appetite for the World Cup seems to continue to grow, with the 2026 final being the most-watched final match in history, shattering previous broadcast and engagement records. 
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When the World Cup kicks off, it isn’t just a sporting event, it is a cultural phenomenon, and for brands, it is the ultimate way to tap into receptive audiences where they live and play. People don’t just watch the World Cup passively, they watch it with passion, and when a brand creates an activation that aligns with this passion, the positive emotion of the game is associated with them. 
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Amongst many other spending categories, gambling during the tournament undergoes a massive transformational spike, with sportsbooks treating the event as the ultimate custom acquisition opportunity. With the 2026 tournament expanding from 32 to 48 teams, the volume of matches played increased, creating even more betting windows, and some major betting companies reported a massive 100 million bets placed before the final matches.
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Midnite, the UK-based sports and esports betting platform, approaches major football tournaments very differently compared to traditional legacy bookmakers. Positioned as being ‘for the next generation’, and using both modern technologies and fan-centric features to appeal to younger audiences. With a data driven approach as well as a focus on community engagement and a strong commitment to responsible gambling, Midnite continues to grow and expand its influence across the market.
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For its 2026 World Cup campaign, Midnite turned our BOXPARK network a sea of green, with unmissable 3D elements as well as snappy, memorable copy, demonstrating to the public why they should be choosing Midnite over others. What was the aim? To reach football fans in the most vibrant fan zones in the country when they are at the height of the World Cup excitement. High impact formats were key for Midnite to become unmissable and really provide a platform to announce themselves throughout the World Cup. 
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<blockquote>&#8220;The Boxpark campaign was an exciting campaign to work on with both Open Media and Midnite as it allowed the client to tap into a major sporting and cultural moment&#8221;- Oli Pointer, Senior Account Manager JAA Media</blockquote>

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Midnite Boxhall 5

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Midnite Shoreditch D6 4

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Midnite BPW Night 3

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Midnite Shoreditch Banners 6

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Midnite Boxpark Wembley 4

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Midnite BPW Int 1

Known as the Home of The Fan, and with UK’s most recognisable fan parks, Midnite opted for a stunning full-takeover of our BOXPARK network, and working alongside JAA Media, the brand  dominated all sites, including our unmissable large format digital screens, external and internal banners, and D6’s internal screens, and the campaign was certainly hard to miss, giving them a true ‘fame’ moment throughout the tournament. Pair this with sold out viewing parties and merch for every attendee, and you have one of the most recognisable campaigns of the tournament. 
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<blockquote> &#8220;3% of new customers cited OOH / Boxpark during the World Cup&#8221;.- Midnite </blockquote>

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Throughout the campaign we saw scenes of BOXPARK locations packed to the brim full of Midnite bucket hat-clad fans celebrating every goal scored. BOXPARK were also proud to announce its record week for revenue, as well as sell out events across the board, not just for England matches but for other countries also. OOH working in conjunction with fan engagement helped boost PR coverage across major news outlets such as BBC, Sky Sports, The Athletic, The Telegraph, with over 15.3 million people being reached across online coverage as well as those within the venues themselves. Midnite was hard to miss and truly became ‘the’ betting brand of the World Cup. 
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Midnite’s World Cup campaign also generated significant engagement across PR and social media platforms, with fan celebrations going viral and amplifying the campaign&#8217;s reach vastly beyond the BOXPARK venues they were held in. With a combination of premium LFD OOH and the biggest sporting event in the world, Midnite achieved their goal of connecting with vast audiences in a meaningful and memorable way. 
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<blockquote> &#8220;We were incredibly proud of the work from all parties involved as the campaign delivery has been testament to Open, Midnite and the planning team. Engagement and collaboration with hard work behind the scenes for many days prior and during the World Cup from everyone&#8221;.- JAA Media</blockquote>
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The partnership between Midnite, JAA Media, and Open demonstrated the true power of OOH to drive brand visibility as well as cultural relevance with a BOXPARK takeover, and leveraging these cross-venue activations, brands can amplify their campaigns to create a +27%* uplift in brand recall versus single-site campaigns. 
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Source: BOXPARK, Inside FIFA, Yahoo Sports, Statista, Kantar, Outsmart, JAA Media, Midnite

After a long wait of almost 20 years, The Devil Wears Prada is back with a bang. This May Miranda Priestly and the Runway team are gracing our screens for one of the most anticipated films of the year, The Devil Wears Prada 2. The film follows an older Miranda navigating the decline of print media, forced to seek help from her former assistant Emily, now a luxury executive holding crucial advertising dollars and of course, Anne Hathaway returns as a more mature Andy to aid in navigating this new, high-stakes fashion landscape.
One of the most stylish films deserves the most stylish promotion, and what better brand than Diet Coke to lead the way? Known truly as a ‘cool girl’ staple, the drink is even used as an accessory and is regularly associated with the fashion industry and models in particular. The can itself embodies a minimalist, effortless chic, reflecting a perfect, high-level synergy between the brand&#8217;s campaign and film.

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The campaign was placed in city centre locations, perfect for capturing the attention of fashion-conscious, on the go audiences, focusing on the commuter break as the ultimate ‘Runway moment’. 
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We were proud to carry the campaign as a special build situated on our Liverpool ABC Cinema banner site, which sits directly outside Liverpool’s main train station, Liverpool Lime Street. The build included red neon lighting around the perimeter of the banner, creating a truly strikingly stylish look. 
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The colour of the light was in keeping with the red shoes which feature prominently throughout the full campaign, and was designed to capture the attention of thousands of commuters travelling into and throughout the city each day. The final result created a perfect balance between both the Diet Coke brand and the film release.

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Open Vision is our in-house creative service, which can help bring your brand to life by working closely with clients to shape concepts into high-quality, campaign-ready creative. With Open Vision we offer full support for custom visuals across our Special Build network to help you generate fresh ideas, develop concepts, all the way to crafting to final assets. Designed for maximum shareability as well as the real-world ‘wow’ factor, opting for a Special Build breaks the boundaries of traditional advertising and ensures your brand isn’t just seen, but experienced too.
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To discover more about Open Vision, please contact openvision@openmedia.uk.com

Summer is on the horizon and football fans world wide are waiting for the holy grail of football tournaments, The World Cup. Widely considered the biggest sporting event, The World Cup returns in June, surpassing all other sports in global reach, cultural significance and audience engagement. It isn’t just a sporting occasion, but something the nation celebrates and turns even the most indifferent to into a (sometimes unintentional) football fan as World Cup fever takes hold. 
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During the last tournament back in 2022, viewing figures in the UK peaked at 21.31million for the quarter final alone, and became the most-watched single channel TV moment of the year. Fast forward to 2026 and a study by YouGov has found that 3 in 10 Britons, and two thirds of football fans, are excited for more thrilling football action from this years’ tournament. 
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Football is engrained in the culture of the UK, and the sport is known as inherently social as it fosters both community and a sense of belonging with its followers. Those who watch connect through a shared passion and this is evident in both how and when people choose to watch football. Among Britons who plan to watch the World Cup this year, 55% say they plan to watch live at home, 27% say they plan to watch in a pub or bar, and 26% say they will watch at a friends or family’s home.

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Despite being hosted in the US, the 2026 World Cup is set to again be a massive commercial event for the UK with domestic consumer spending expected to surge. During the summer of sport, up to £400m is expected to be spent and alongside this, high confidence during successful tournaments can lead to increased household spending, with approximately £75m to £150m in extra sales. 
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A study from Epsilon looking at consumer spending for the 2026 matches discovered that 3 in 10 football fans say they are likely to choose a brand that launches timely promotions during the World Cup, while a further 2 in 10 believe this influence extends beyond the tournament. Even among non-league fans, 37% say World Cup activity increases their likelihood of choosing a brand during the competition. Key categories which see an uptick in spend include: 
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<li style="font-weight: 400;" aria-level="1">Hospitality: During the Qatar 2022 World Cup, pubs saw an uptick of up to 73% in spend, even during week day matches, with roughly half a million adults choosing to watch in these locations. This year, Stonegate pubs are expected to sell around 7 million pints alone during the tournament, demonstrating the clear appetite for fans to be in the pub and watching with friends. Although fans do also celebrate at home, pubs remain a central venue for communal viewing, with around 128 extra pints sold in the average pub on England match days during the 2022 tournament. </li>
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<li style="font-weight: 400;" aria-level="1">Retail Food &amp; Drink: A significant amount of spend is seen on drinks and snacks for viewing at home either with family or friends, as well as on supplies such as alcohol and BBQ food for garden parties. In 2022, around £1.6bn was reported to have been spent in supermarkets and convenience stores for the tournament, with the England v Wales match in particular pulling in £104.7 million, as fans prepared to watch at home. In 2026, it has been suggested that because many games shown in the UK will kick off at a later time, a larger share of spend will shift towards food &amp; drink for the home. 71% of fans also say their spending habits are likely to change, with an uplift in snacks and soft drinks for when they are watching on their own or hosting others.</li>
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<li style="font-weight: 400;" aria-level="1">Electrics &amp; Technology: Many fans use the advent of the World Cup as an excuse to upgrade their home entertainment tech, with approximately 69% of fans planning to make World Cup related purchases before it starts. During this world cup, a ‘second screen’ is no longer a distraction, but a way to be simultaneously messaging, checking stats and scrolling social feeds. Audience interest for these items begins early, with approximately £75m to £150m in extra sales.</li>
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BBC Euro 20

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EE England HF

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Heineken BP

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Specsavers England Moor

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Bet365 Barratt House

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Virgin Bet ABC

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TNT Sports Boxpark Liverpool

World Cup spending is a once in a four year opportunity for brands to target an extremely unique and receptive set of consumers, and OOH helps to capture the attention of the fans in the physical world where the atmosphere is truly one of a kind. 
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The World Cup is a social event, and fans are not only just in their homes but in transit hubs, retail locations, bars and pubs, and fan zones. OOH provides the opportunity for brands to be present  in these environments when consumers are most engaged and receptive. Not only this but fans who engage with OOH during major sporting events are statistically more likely to spend. According to the OAAA, 90% of fans who recall seeing an OOH ad for a major sporting event take a follow-up action and 99% of fans who attend a game or fan zone after seeing OOH ads end up spending money locally on food, drinks, or merchandise.
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Ultimately, the 2026 World Cup represents more than just a spike in the retail calendar; it is a fundamental shift in how UK consumers interact with brands in the real world. OOH advertising offers an unblockable, high impact presence that meets fans where they gather. In a summer set to be defined by cultural moments and collective experience, OOH doesn&#8217;t just broadcast a message, it puts brands right into the heart of the action where it matters most. 
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To learn more about how to utilise OOH during the World Cup campaign, please contact sales@openmedia.uk.com
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Source: BBC, YouGov, Fidelity Investments, The Morning Advertiser, FIFTY Insight, Pub&amp;Bar, The Drinks Business, Grocery Gazette, CLH News, Retail Rewired, Epsilon, Talon, Broadsign

Charity

Open Media today announced an exciting programmatic partnership with<a href="https://www.viooh.com/?hsLang=en"> VIOOH</a>, the leading premium global digital out of home (DOOH) supply-side platform, to provide an enhanced opportunity for brands to connect with diverse audiences across the UK through its growing portfolio of high-quality, premium digital out-of-home (DOOH) screens. 
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Designed to deliver both scale and impact, Open Media’s network enables advertisers to run both static and full-motion campaigns in some of the country’s most sought-after environments.
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Through this partnership, advertisers can now access 42 strategically positioned premium LED screens via programmatic trading. Collectively generating more than 120 million monthly impressions, the network represents an estimated 1-2% share of the large-format digital OOH market, offering meaningful reach within a highly competitive landscape.
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This portfolio has been carefully curated to maximise visibility and audience engagement, placing brands at the heart of high-traffic locations. These include city centres, major shopping destinations, roadside placements, and key event spaces, environments known for strong dwell time and repeat exposure.
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The network delivers comprehensive geographic coverage, enabling advertisers to activate campaigns across both major metropolitan hubs and regional markets. Key locations include London, Liverpool, Manchester, Birmingham, Newcastle, Brighton, and Belfast, ensuring access to a broad and diverse audience profile.
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By combining premium screen quality with programmatic flexibility, Open Media provides advertisers with greater control, efficiency, and real-time optimisation capabilities. This allows brands to deliver more targeted and contextually relevant messaging at scale, while maintaining the visual impact and prestige associated with large-format DOOH.
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This partnership underscores Open Media’s commitment to innovation and accessibility within the out-of-home sector, empowering brands to engage audiences in smarter and more measurable ways across the UK.

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It is no secret that the power of spending from families is enormous, with over 19.7 million families living in the UK, and with approximately 10.6 million children of school age it is not surprising that when the half term holidays arrive leisure and retail venues see an uptake in both visitors and spend. 
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Keeping children occupied during the school holidays adds up quickly for parents and carers through things such as; days out, treats and technology. Estimated spending figures for entertaining children during school holidays is around £300 annually, with activities such as visiting theme parks, zoos or the cinema being high on the agenda for school break plans. 
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During school holidays OOH remains one of the most effective ways to reach families with the ability for ads to be unskippable as well as being able to reach families when they are out of the home spending their time and money. 
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Families are often out of the home during the school holiday periods and OOH gives brands the opportunity to reach these key audiences in high traffic, high dwell areas when they are often in a receptive, spending mindset.

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